How To Get Listings As A New Real Estate Agent

So, you just became a real estate agent. Congratulations! You now have one of the most exciting and important jobs in the country.

The beauty of real estate is there is no ceiling to your salary or success. Your potential lies 100% in how hard you work.

The downside is, it requires the persistence of an entrepreneur to make an impact in today’s competitive market. Not only do you need to know the profession and the process, but you also need to have a marketing strategy that gets you listings.

The good news is…it’s not as difficult as it sounds.

Whether you’re a new agent or an experienced veteran, here are some great tips for building or expanding your real estate marketing to set yourself up for success.

HOW TO FIND & GET LISTINGS AS A NEW REAL ESTATE AGENT

Starting a new business can be a time-consuming and overwhelming process, but establishing your marketing strategy early on can give you an advantage and boost your chances for success.

So, take a moment and think about what kind of agent you want to be. Understanding your strengths in a sales-focused career will allow you to shine in the areas you do best in and help you build your brand.

Here are some great places to start:

• Social media
• Email
• Online lead generation
• Website
• Community

If that list looks long and intimidating, that’s okay. You’re starting a new career in a brand-new industry and there will be plenty of learning curves. But with a little bit of patience and persistence, you’ll be bringing in new clients in no time.

Here are some quick checklist items you can work on today:

1 | STAY UP TO DATE ON THE MARKET

The first step to landing listings as a new real estate agent is to stay informed about what's happening in the market and to be able to effectively communicate that knowledge back to your clients. Answering the questions of potential buyers and sellers requires up-to-date market knowledge, and to earn their trust, you must be able to offer sound, accurate advice.

Reading at least one piece of real estate news daily--even during your downtime--can help you stay informed and serve your clients better. Don't forget to leverage your KCM membership and sign up to receive daily blog posts as part of your Success Plan for additional, valuable industry insights.

2 | SET UP A GOOGLE BUSINESS PAGE

According to BrightLocal, 93% of consumers use reviews to determine if a local business is good or bad. People looking for a real estate agent are no different.

As someone new to the industry, setting up a Google Business Page creates a public space for your happy clients to share their reviews. More positive reviews = more business opportunities.

Why Google Business? With over 158,000,000 visitors each month, it’s by far the most visited--and most used--review platform. Setting up pages is easy and allows you to highlight your website, contact information, and hours of operation.

Displaying reviews can increase conversion rates by a whopping 270% ...so this is a step you definitely don’t want to skip!

3 | POST DAILY ON SOCIAL MEDIA

Creating business profiles for your social media should be one of the first things you do. To start, go with Facebook and Instagram. If you want to expand further down the road, you can.

Next, you need to start posting. A general rule of thumb is to post at least a couple of times per week on your feed and once per day on your stories. Consistency and quality will carry you a lot further than quantity. Many studies have found that your following can grow by over 50% by posting every day.

If you have no idea what to post on social media, you’re not alone. Here are some ideas:

• Posts from your blog
• Real estate news
• New Listings
• Open houses and events
• Videos

Keep your captions short, ask questions to provoke engagement, and you’re gold. If you find you’re struggling with staying on top of it, make it a daily routine so you stick to it. A social media calendar can be a great tool to help keep you on track.

Pro tip: Your KCM membership already provides you with content that is personally branded to you and ready to share on social media. But did you know you can take your marketing to the next level by repurposing your KCM content into additional formats? Check out how Member Katie Day does this in the quick video below!

4 | GET YOUR GUIDES & PRESENTATIONS READY

Being a new real estate agent is hard, especially when it comes to prioritizing what to tackle first. Before you start printing postcards and door-knocking leave-behinds, make your face-to-face meetings with clients, (or potential clients), a top priority. Open houses and buyer & listing presentations provide the opportunity to make a great first impression and set yourself apart from the competition.

Your Buyer & Seller Guides--as well as your market visuals--are crucial because:

• They help prepare the client for the buying & selling process
• They answer many questions the potential seller or buyer may have
• They establish your value as a real estate professional

With the spring market just around the corner, now is the perfect time to make sure your presentations are fresh, relevant, and ready to share!

Be sure to check out the free eGuides and Templates available to download in your Training Center! We recently updated our Ultimate Listings Pack that’s perfect for new agents. With a listing presentation, professional equity assessment report, seller guide, and more, all you have to do is customize it to your branding, and you’re ready to win those clients.

And check out the quick video below to hear what KCM Member Matt Barre has to say about using his KCM data & insights to be the knowledge broker his clients need in today's market:

5 | START A BLOG

As a new agent, a blog is probably the last thing on your mind. But hear us out, there are a lot of perks to starting one.

Blogs can help you…

• Increase visibility to search engines
• Establish yourself as an expert
• Creates content for social media

Before you start to panic about where you’re going to find the time to become a blogger, we have some advice. Using content generator tools like Keeping Current Matters is a great way to do all of the above without having to actually write the posts.

Your KCM Membership comes with a daily personalized blog that’s automatically updated with new content. Nothing to write, design or maintain. And not only are these blogs great to share with your sphere, but they're also a great way for you to stay up to date on what's going on in the market.

Check out what KCM Member Holly Hatch has to say about the value of her KCM blog posts:

6 | GET COMFORTABLE BEING ON-CAMERA

We’ve moved into a new age of marketing, and video is leading the pack.

The truth is, most people aren’t comfortable on-camera. And that’s okay. It takes time, the right filter, and a lot of trial and error to get there. But you can and you will.

But the benefits of video far outweigh any anxieties you might have about diving in. Think about it this way... There are probably tons of other real estate agents in your area. They all have the same skills, can knock out contracts, and do open houses. But there’s only one of you.

Video helps potential leads get to know you. They get to see your personality and build a bond with you before they even meet you. If that’s not enough to convince you, here are 12 Reasons Every Real Estate Agent Needs to be Doing Video. 

7 | MISTAKES TO AVOID

As with any new career, figuring out what not to do is just as important as figuring out what to do. In a people-facing industry like real estate, one wrong misstep means losing out on a potential listing.

Here are some mistakes to avoid as a new real estate agent:

• Be persistent but not impatient
• Don’t be afraid to reach out to friends and family – they’re your biggest fans, after all!
• Don’t get hung up on the little things – building a business takes time
• You don’t have to do it all on your own – there are plenty of apps and tools to help you
• Don’t wait to establish your brand – that’s your greatest asset in this business!

At the end of the day, stay positive and make sure you’re setting good habits early on in your career. By doing that, you’ll be getting listings in no time.

Bottom Line

As a new real estate agent, it can be overwhelming to know where to focus your energy. A strong marketing plan should be a number one priority but if you’ve never put one together before, it can be easy to feel totally lost.