Mercedes-Benz Unveils First U.S. Branded Residential Project

WRE News February 29, 2024

Buyer

Mercedes-Benz Unveils First U.S. Branded Residential Project

The automaker Mercedes-Benz has teamed with the real estate firm JDS Development Group to unveil Mercedes-Benz Places, a 67-story mixed-use residential project in Miami.

According to the companies, the new development spans over 2.5 million square feet and is one of the largest projects currently under construction in Florida. The residential tower will be built in Brickell at 1 Southside Park and will consist of 791 units ranging from studios to 3-bedroom condominiums. Foundation work is underway and initial occupancy is planned to start in 2027, with Serhant managing the property’s residential unit sales.

Mercedes-Benz Places will also feature more than 130,000 square feet of amenities and hospitality space, 200,000 square feet of office space, health and fitness facilities, a 174-key hotel, retail outlets, and on-site parking. This is first branded real-estate project for Mercedes-Benz in the U.S. and is being promoted with the theme of “Timeless Design, Inspired by Miami”.

“It is a privilege to work with Mercedes-Benz and move beyond a traditional residential building to create a new community for the future,” said Michael Stern, founder and CEO of JDS Development Group. “Underpinned by sustainable building methods and design, Mercedes–Benz Places in Miami will create a legacy not just for Brickell, but Florida as a whole.”

“Our branded real-estate venture in Miami embodies the strategy behind Mercedes-Benz Places,” said Eva Wiese, head of Mercedes-Benz Customer Solutions GmbH. “We want to develop exclusive residences with our partner that are undeniably Mercedes-Benz and create a new mode of urban living with vibrant communities. Ultimately, we want to create places to come home to, in a location worth living in.”


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