Forbes July 6, 2025
Lifestyle
For years, change management was treated as a tactical response, a process you activated when disruption knocked at your door. But that approach no longer fits the pace or complexity of the world we live in today. Change is no longer episodic. It’s constant. It’s ambient. It’s the air we breathe.
Leaders who still treat change like a temporary disruption, something to “get through” before we return to normal, risk exhausting their teams and undermining their strategy. We’ve entered a new era that demands a mindset shift: away from rigid models of control and toward a culture of agility, transparency and continuous adaptation.
The speed of our ideas and ambitions is now matched by the capabilities of our systems. With real-time data, AI tools and collaborative platforms, we can make faster decisions and smoother adjustments than ever before. That means we don’t need to overengineer every initiative or map every contingency. We can start small, course-correct quickly and keep moving forward.
Think of it like a GPS rerouting you mid-trip. You’re still on the journey, just taking a different turn. Gone are the days of hard-copy road maps and static plans. In this environment, change is not a U-turn. It’s a slight veer—a way to keep pace with reality, not run from it.
We’ve long used models like Satir’s, which frame change as a foreign invader that disrupts the system, triggers fear and pushes people through stress and confusion. But by the time people get halfway through the steps in a traditional change management model, a new change is already beginning.
Instead of resisting this cycle, we need to normalize it. I often encourage leaders to adopt a neutral stance toward change—not fearful or overly reactive, but agnostic. Change doesn’t have to be good or bad. It just is. And the more comfortable we are with that, the less fatigue we’ll feel, and the more clarity we’ll have.
What wears teams down isn’t change itself. It’s chaotic change. The kind where leaders come back from a weekend workshop with a new idea and immediately expect it to be implemented, before the last initiative has even taken root. Without clarity, discipline and a sense of pacing, you lose credibility, burn people out and diminish your chances of creating anything that lasts.
In my work, I’ve seen that the organizations navigating change most effectively aren’t necessarily the ones with the most sophisticated playbooks. They’re the ones that bake communication and transparency into their culture.
This culture might be represented by virtual town halls where 300 employees hear directly from their leaders in real time. It might show up in anonymous Q&A sessions, where people can raise concerns without fear, or in a weekly newsletter that answers real, unfiltered employee questions.
These communication tactics are trust builders. They reinforce the idea that change isn’t something being done to employees behind closed doors. It’s something they’re navigating together, as part of a connected, informed community.
One of the most powerful ways to manage change is to listen. I’ve seen organizations use creative prompts—such as asking employees to describe the last quarter as a theme park ride—to surface how people are really feeling. We’ve used gratitude walls to allow team members to publicly thank peers and celebrate wins.
These types of feedback loops help transform change from a top-down directive into a shared experience. They shift the culture from one of compliance to one of contribution.
I’m a big proponent of “big room planning.” That’s when all project teams come together, cross-functionally, to map out the quarter ahead. It breaks down silos, surfaces dependencies and encourages strategic sequencing so people understand not just what’s changing, but why and how it fits into the larger picture.
Planning shouldn’t be done in isolation. Agility means awareness. And that comes from visibility across teams and a cadence of real-time recalibration.
One of the most significant shifts we’re seeing is in leadership style. When the landscape is always shifting, positional authority has a short shelf life. Influence is the real currency.
Power used is power lost. But influence, earned through credibility and consistency, has staying power. It allows leaders to bring others along, not by coercion, but by choice. That’s what I call social capital—your service reputation, your reliability, your ability to align words with actions.
Coaching plays a vital role here. I’ve worked with clients navigating massive change (mergers, downsizing, leadership turnover), and what sustains them is their ability to lead through uncertainty with transparency and empathy. One client, for instance, faced a total reorganization. Within hours of receiving news, she held a town hall. She followed it with weekly updates and answered anonymous questions publicly. Even in difficult conversations, she showed care and gave people tools to move forward with dignity.
She told me recently, “I’ve finally caught my breath, but I know this isn’t the end.” That’s the mindset we need. Not bracing for the next storm, but trusting that we have the tools, the relationships and the resilience to handle whatever comes.
What’s the risk of resisting this shift? Irrelevance. Organizations that remain rigid, hierarchical or opaque will struggle to attract and retain top talent. They’ll fall behind as more agile, transparent and trust-centered cultures emerge.
Change isn’t a process to manage. It’s a lifestyle to embrace. That doesn’t mean surrendering to chaos. It means cultivating the internal wiring through people, systems and values to adapt continuously and confidently.
Change is a feature in this new world of work, and as leaders, we need to provide stability while the world is in motion.
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