WRE News March 5, 2023
Buyer
Better Mortgage announced the launch of the Equity Unlocker program, a new financial product designed for those with vested equity in their employer, like many employees in the tech space. Amazon employees will be the first to have access to the Equity Unlocker, which allows them to finance their homes without selling their shares in their employer company. Better Equity Unlocker is available immediately in Florida, New York, and Washington state for current and former Amazon employees with vested equity in Amazon.
Better Mortgage created Equity Unlocker after noticing that many Amazon employees had already used their services before, having funded over $1B for their home financing needs. Equity compensation was a particular concern for these customers. A recent Schwab survey found that 43% of millennials have exercised or sold equity compensation, which makes up nearly one-third of employee net worth. With Better’s Equity Unlocker program, Amazon employees can buy a home by pledging, not selling, their equity in Amazon.
“At Better, our mission is to make homeownership cheaper, faster, and easier for all Americans,” said Better CEO & founder Vishal Garg. “The status quo is broken. The entire process around homeownership is opaque and stressful. For young professionals burdened with student debt and lack of savings, we know how hard it is to buy a home. This problem is exacerbated when many of the best and fastest-growing companies increasingly reward their employees with equity rather than cash. Even though equity is an asset, it is considered ineligible by most banks and financial institutions when calculating the necessary down payment on a home. Today, we are very excited to announce that we have created Equity Unlocker to help Amazon employees unlock their equity, their homes, and their futures.”
Stay up to date on the latest real estate trends.
Buyer
June 1, 2025
Predicting color trends is a skill not everyone possesses.
Buyer
May 31, 2025
Stair runners are the unsung heroes of interior design.
Lifestyle
May 31, 2025
Everything you purchase for your home says something about you and your personal style, and we've found that to be especially true when it comes to your dishes.
Lifestyle
May 30, 2025
Sitting on grocery store shelves among all of the different varieties of fruit juice is an unassuming nutritional powerhouse: tart cherry juice.
Buyer
May 30, 2025
Walk into any stunning kitchen, and odds are, the finishes get all the praise.
Lifestyle
May 30, 2025
Backroads, which calls itself the world’s #1 active travel company, is known for its walking, biking, and multi-adventure trips all over the globe.
We Guide Homeowners through the complicated process of selling their home using our 4 Phase Selling Process and 3 Prong Marketing Strategy that alleviates their stress and moves them effortlessly to their next destination. Schedule a 15 Minute Complimentary Strategy Session Today