Leave a Message

Thank you for your message. We will be in touch with you shortly.

"Design Experimentation" Was the Goal in This Eclectic Minneapolis Home

House Beautiful August 29, 2025

Buyer

"Design Experimentation" Was the Goal in This Eclectic Minneapolis Home

It’s not unusual for designers to use their own homes as a mad laboratory, fiddling with new materials, half-baked ideas, and “could this work?” assumptions they’re not quite ready to try out on clients yet. But when the time came for designer Heather Peterson to put her own family home in South Minneapolis under the microscope, experimentation wasn’t the only goal.

What started as a quick refresh amidst the pandemic—photo shoots were on hold, and Peterson thought it could be a good idea to photograph her space for publication—turned into an all-hands-on-deck overhaul that pushed the envelope on her creativity and opened the floor to members of her firm, where all were encouraged to ideate and innovate.

"As a studio, we were really wanting to show a more eclectic, spirited, modern project than some of the client work we were completing at the time," explains Peterson of the way her home became part design calling card, part creative experiment. "We put the focus back on my house, and the whole team helped shop and scheme. The biggest challenge was definitely designing for myself, especially since my taste is idiosyncratic—I’ll know it when I see it—and I tend to keep things for a long time. I also realized that, while the kitchen and bathrooms were not what I would have chosen, I didn't want to rip out relatively new and relatively high-quality fixtures, so the job became about transformation through smaller interventions."

Originally built in 2007, the home toed the line between what Peterson calls "modern Scandi" and "contemporary A-frame," providing strong bones that lent themselves to the modern family life, but nary enough personality to satisfy Peterson's intrinsic need for quirk and funk. Alongside a few smart cosmetic upgrades (including a bathroom renovation that involved five damaged bathtubs), Peterson and her team layered in rich colors, graphic shapes, and plenty of vintage finds, all aimed at encapsulating the firm's singular appreciation for bold, personality-packed design.

This project was a love affair with the many talented and unique vendors of Minneapolis.

 
LIVING ROOM

A warm and welcoming hang zone, complete with plenty of vintage treasures.

living room

Finding the ideal layout for the living room was a lesson in perseverance for Peterson, who had to contend with several different entry points and architectural quirks. "The living room was tricky to lay out," she admits. "You can see it through the entry, stairs, and dining room, as well as at the back of the house—the back door essentially opens into it. The large window is not centered in the room; you can see into the bonus room and powder room, and there is an odd-shaped structural element on one side. To counter all of this weirdness, we relied on symmetry."

living room

living room

Vintage furniture also played a large role in balancing the space, including several pieces Peterson "pre-inherited" from her parents. "This is one of the rooms that tells the most stories," she adds. "The redwood burl coffee table is from my parents—they bought it when they were first married and lived in California, and I love that they get to see me enjoy it in my house while they are still living."

 
ROOM OF REQUIREMENT

A room without clear programmatic intent, this "bonus" space flexes with the family's ever-growing interests.

dining room

Off the living room is the creatively dubbed "Room of Requirement", a spot Peterson says "meets our needs many times over," similar to the room in Harry Potter of the same name. "It's been a home office, the first office for my design firm, a Lego room, a piano and music room, a library, and, currently, a cozy flex space where I work from home, my daughter makes art, and where we have family game nights," she adds.

To reinforce that cocoon-like appeal, she coated the room in a custom brown shade, layering in contrasting white pieces and plenty of storage so that her crew can live amongst the many books, trinkets, and pieces of art that give them inspiration.

 
DINING ROOM

Cork-covered walls add texture and vintage charm.

dining room

While some dining rooms get the occasional visitor for holidays and dinner parties, the Petersons' space acts as the linchpin of their house, with sightlines to the kitchen, entry, living room, powder room, and primary bedroom. Needless to say, it was a natural spot within which to anchor home's design ethos, an opportunity Peterson fully embraced through a nuanced mix of colors, textures, and silhouettes.

dining room

"The table is small for the room—my father-in-law built it for our much smaller kitchen in Brooklyn—so the goal here was to add volume elsewhere, and to ground the room in order to keep it from becoming a pass-through," explains Peterson. "The large scale of the pendant (it’s 36 inches in diameter), armoire, and artwork go a long way, while the depth in the cork wallcovering and embroidered rug takes it the rest of the way."

 
KITCHEN

An acid green fever dream, complete with bauble-like cabinet hardware.

kitchen

Happy with the layout and function of the kitchen, Peterson decided to forgo an intrusive renovation in the space, focusing instead on an expertly executed facelift that elevated the humble cooking zone into the pièce de résistance of the first floor.

"The kitchen technically shares one large room with the dining room, with a window at the far end—it's essentially a galley with an island and pantry," she explains. "It functioned well, though, so rather than rip it out, we dressed it up." A bold, '70s-inspired green (which she had custom-mixed) coats the existing cabinetry, while oversized ceramic knobs add a dose of whimsy, and a countertop lamp brings the ambiance. "I’m a huge fan of lamps in kitchens and this one is not for show," Peterson adds. "It's the first light I turn on in the morning and the last I turn off at night."

 
POWDER ROOM

A brash red and blue palette brings energy to the petite space.

powder room

Peterson worked within the confines of the pre-reno powder room, revitalizing the existing washstand-style sink with a fresh coat of paint (Farrow and Ball's Preference Red) before teaming it with Sandberg's iconic Raphael wallpaper. "I splurged on this wallpaper a dozen years ago and I still love it," she adds. "It feels magical in the space!"

 
THEO'S ROOM

Funky antiques and a sophisticated palette combine for a childhood bedroom that's all grown up.

bedroom

bedroom

When it came to designing a retreat for her eldest, Peterson teamed together bold prints with a refined palette grounded in navy and oxblood for a space that bottles just the right amount of playfulness. "Given that this is the largest room in the house, I like how the faux-wainscoting helps bring the room down to size, and the tall bed and wall system help eat up some space," she adds.

 
PRIMARY BEDROOM

Layers of pattern and texture create a surprisingly serene backdrop.

bedroom

bedroom

"The big goal was to make it cozy and grounded, and also a great-looking sightline from these public spaces in the house," Peterson says of the primary bedroom, which can be seen from both the street, entry, and kitchen. To achieve a look that upped the coziness factor but held its own against the rest of the house, she covered the walls in paperbacked fabric. "The William Morris fabric bridges my taste and the house's bones; it's historic yet modern," she adds. "I love the playful rhythms in the three florals and two patchworks in this space—the combination is dynamic, but the tight color palette keeps it in check."

 
ELERI'S ROOM

Tonal blues and greens make a snug room feel spacious.

house

Though most of the room is taken up by upholstered goods, Peterson's daughter's bedroom still boasts plenty of visual interest, thanks to subtle prints and a muddy palette of dusty blues, greens, and mustard. "I love how calm the room feels despite quite a number of elements in a small space," says Peterson. "All the different shades of pale green really cool the room down."

bedroom

 
PRIMARY BATHROOM

A bold red faucet steals the show.

house

Determined to keep many of the existing finishes in the primary bathroom, Peterson relied on a few strategic swaps (like the shower tile and sink fittings) to make the space feel more cohesive and in line with her vision. "The rosemary tile from Fireclay is much more lively than the previous white 12 x 12 squares, and the variation in the glaze makes the mixed tones in the marble floor feel intentional," she explains. "Add wicker for warmth and red faucets for liveliness, then, as so often is the case, let the textiles take it home."

We are Your GPS to Success Let’s Get Started

We Guide Homeowners through the complicated process of selling their home using our 4 Phase Selling Process and 3 Prong Marketing Strategy that alleviates their stress and moves them effortlessly to their next destination. Schedule a 15 Minute Complimentary Strategy Session Today

Follow Us On Instagram