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Shake Shack Launches Nationwide Rollout Of Veggie Burgers And Shakes

Fortune May 17, 2023

Seller

Shake Shack Launches Nationwide Rollout Of Veggie Burgers And Shakes

Fast food chain Shake Shack is rolling out a new meatless burger using a medley of vegetables rather than alternative proteins like soy.

“Born out of testing many different veggie burger iterations in our NYC Shacks, the Veggie Shack is made from a proprietary blend of real garden vegetables and grains, seared to perfection,” it wrote in a statement on Tuesday, adding it will be added to the core menu beginning May 5.

While the patty is entirely plant-based, the burger itself is not vegan, as the cheese, sauce, and bun include dairy products.

Replacing beef and dairy can reduce the impact food has on climate since animal husbandry is one of the main sources of greenhouse gas.

For the new non-dairy chocolate shake and frozen custard, Shake Shack is using NotMilk, a plant-based beverage from the Not Company (NotCo.), a maker of vegetarian food products.

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