Speedy Home Updates Help Agents Sell Fast As Market Slows

With the holidays just around the corner, the real estate market is preparing to head into its seasonal slump. Though it’s an annual event, it’s still a bit of an adjustment to adapt to a narrowing pipeline. All sellers want for Christmas is to get their homes off the market before the end of the year, but all buyers want is to stay put. Even though it is still a seller’s market overall, this end-of-year shift can make getting your listings off the market a bit more challenging.

The secret to seasonality success

If you have listings right now, it is likely that your sellers need to sell and get their homes off the market before the end of the year. The longer it takes to get their homes sold, the more frustrated they will be. While dropping the sales price is certainly an option to try to get the ball rolling, it probably isn’t going to make your sellers very happy. Instead of jumping to an unnecessary price cut, there is another option that will get the house off the market quickly — and likely even put more profit in your sellers’ pockets.

According to our Home Improvement Report, 77 percent of buyers won’t even consider buying a home that isn’t move-in ready. If your listings could be described as “needing some love,” then they will never sell before the end-of-the-year deadline. To capture the attention of potential buyers still on the hunt this holiday season and get your listings off the market sooner, the homes need to be in tip-top shape.

A little bit can go a long way

Since you may be racing against the clock to get your listings sold, home improvements may seem out of the question, but that shouldn’t be the case. Forgoing any updates before listing could cost you and your sellers a lot of time on the backend (and money) as the home is ignored by buyers and sits on the market. Instead, taking a little time to make updates before putting the house up for sale should attract the remaining buyers and save you a lot of time in the long run.

You don’t need to start tearing down walls or demolishing the kitchen to make an impact either (who has time for that?). Instead, simple aesthetic updates and basic preparations not only have faster project turnaround times but also often come with higher returns.